Coca Cola has developed a strong brand name that is recognized by 90% of the global population. Coca Cola always concentrates on the customers and focuses on all the age groups of people and comes up with a market strategy that influences all the targeted consumers. Today people are becoming more health conscious, coca cola comes with new product innovation that attracts customers who maybe want drinks with low sugar/calorie or maybe want juice drinks. Coca Cola bottling system is the best competitive advantage that the company enjoys. Coca Cola has given rights to the bottlers company around the globe to make and sell the company's products.
Promotional Mix
Advertising: Coca Cola uses advertisement to introduce different themes and concepts to sell their products. The company spends lots of money for advertisements to promote products used. Coca Cola mainly advertises on social media such as YouTube, Twitter, and Facebook also outdoor advertisements. The Coca Cola Company's Advertisements build brand image and have created memorable slogans throughout the years.
Public Relations: Coca Cola has a section on their website where consumers can view press releases, and company articles, also investors can access financial statements made by the company regarding current information. Coca Cola can address stories, new products, and activities.
Sales Promotion: Coca Cola does sales promotion in two ways to increase sales rapidly which are Consumer and Trade Sales Promotion. The consumer sales promotion is getting the eye catching position and for trade sales promotion, its the discounts to retailers and stores and also return back allowances.
Personal Selling: The Coca Cola Company has many salespeople who represents the company to sell, service, and build a relationships with the customers. The Salesperson promotes their products and sells them and also service them many times per week.
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