Chap 16: Advertising, Public Relations, and Sales Promotion

Advertising:
Coca Cola advertises not only their products but also the company's image which is institutional advertising. Coca Cola uses many types of advertising which are television, magazines, outdoor, and the internet. Coca Cola uses television commercials to gain good marketing coverage by appealing to consumer's senses. Coke uses the internet to promote their products, using social media and their own website. Coca Cola outdoor media includes their billboards, sports arenas, and more. Coke uses mediums and has spent lots of money for their advertisements.
Public Relations:
In the Coca Cola website, the company handles public relations which they include a press center, which allows consumers to view press releases, company articles, and company statements made by the company regarding current information. This press center can be found in this link: http://www.coca-colacompany.com/press-center/image-library/
Sales Promotion:
Sales Promotion consists of marketing communication activities other than advertising, public selling and, public relations, to boost the sales of a product or service temporarily. Coca Cola gives its products to retails for a lower price and the retailers sells the product on sale. In order for the retailer to do this, it runs an ad in their store to attract consumers.