Chap 2: Strategic Planning for Competitive Advantage

Coca Cola is the world's biggest and most recognized beverage brands today. Coca Cola is introducing a "One Brand" strategy to help make choices easier and simple. They included beverages with lower and no sugar and calories which are Diet Coke, Coke Life, and Coke Zero.

Coca Cola uses search engines, such as Google and Yahoo, to advertise their products to reach more people around the world everyday. They also advertise their products on social media such as Facebook, Myspace, and Twitter. Coca Cola TV ads will feature all four variants of colas in the final frame.


SWOT Analysis:

Strengths: Coca Cola is widely recognized across the globe. Coca Cola is one of the most valuable companies valued at $79.2 billion dollars. This company makes products available to individuals in more than 200 countries through the worlds largest distribution network.

Weakness: Coca Cola earns revenues, pays expenses, owns assets, and incurs liabilities using other types of money other than U.S dollars such as the euros, Japanese yen, and pesos. This derived $26.2 billion dollars of net operating revenues outside of the U.S. Coca Cola main ingredient is water and was suspected to have mixed the use of pesticides in the water to clear contaminants.

Opportunities: Diversification in the health and food business will improve the offerings of Coca Cola to their customers.

Threat: Water has a limited resource in many parts of the world. Water is the company's only threat because water scarcity is on the rise.