Social Factors: More people are practicing healthier lifestyle which is the most important social factor that influenced Coca Cola. The trademark "Live Positively" by coca cola is a commitment to create a positive difference in the world for a better lifestyle. Coca cola uses social media such as Facebook to maintain the brand image, and Twitter to respond to mentions such as, complaints, compliments, and follow requests.
Demographic Factors: Diet coke is very popular for diabetic people. People from the age of 37-55 are very concerned with nutrition. The major emphasis of coca cola is to be a "cool" drink to attract teenagers and for adults a drink they been having since they were younger. The large portion of consumers are baby boomers. Many customers switched to bottled water, diet coke and coke zero.
Economic Factors: Economic recession is one of the most important factors that influnced Coca Cola. Consumers have less money to spend, but Coca Cola is a worldwide brand with a lot of brand awareness so sales is still growing.
Technological Factors: The new technology advances like television and internet uses special effects for advertising through social media, also the new technology made it possible for coca cola to use recycle materials to make cans and plastic bottles for it can be better for the environment.
Political and Legal Factors: Coca Cola was granted a trademark for name "coke" in the year 1945. The food and drug administration (FDA) is a powerful agency that regards non-alcoholic drinks such as coca cola, because of this the government and health authorities are constantly monitoring what Coca Cola puts in their drinks. Coca Cola are monitored by over 200 governments and health authorities including Muslim countries.
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