Coca-Cola announced a global marketing strategy that for the first time, all the coke trademarks will be united in one global creative campaign: "Taste the Feeling". This global marketing campaign offers consumers whichever Coca-Cola suits their taste, lifestyle, and diet. It can be with or without calories, or with or without caffeine (Coke, Diet Coke, Coke Zero, Coke Life). Chief Marketing Officer Marcos de Quinto is who unveiled the "one brand" strategy in a media event in Paris and says "Coca Cola is one brand with different variants, all of which share the same values and visual iconography. People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola with great taste and refreshment." Quinto's vision for this global creative campaign is bringing to life the idea that drinking any Coca-Cola is a simple pleasure that makes everyday moments more special.
(Link for Taste the Feeling Anthem)
https://www.youtube.com/watch?v=-AmKP9VE2Ms
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