Coca-Cola uses two major channel distribution strategies. Which are direct selling and indirect selling. According to the Coca-Cola website, it states "Our principal channels are small retailers, on premise consumption, such as restaurants and bars, supermarkets and third party distributors." Coca-Cola distribution channel is direct and indirect. Indirect channel because the company uses intermediates. Coca-Cola engages various distributor agencies through partnership. The company delivers the products to distributors who then supply the products to direct retailers. Coca-Cola is also a Direct channel because the company uses Coke vending machines in certain locations such as gas stations and schools. The retail store i chose to go to is the Wal-Mart in my neighborhood in Brooklyn on Lorimer st. Wal-Mart is a large retailer who gets their supplies from Coca-Cola directly.
No comments:
Post a Comment