The Product Life Style For Coca-Cola
Introductory Stage: Coca Cola was created by Dr. John S Pemberton in 1886 and was first introduced as a soda fountain drink. The product at the time was sold for 5 cents a glass. Frank M. Robinson, which is Pemberton's partner and bookkeeper, suggested a name with c's which then led to "Coca-Cola."
Growth Stage: in 1888, Pemberton sold Coca-Cola to Asa Chandler. Chandler then formed the Coca-Cola Company in 1892 and then by 1895 the soft drink was made available to every state across america. As demand grew for coca cola, the production increased and then coca cola was made available in bottles rather than through soda fountains.
Maturity Stage: Coca-Cola is currently in this stage. Coca-Cola has developed new market strategies product improvement. Also the company entered new market segments and enlarged its distribution channels.
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