Chap 18: Social Media and Marketing

Coca Cola on Social Media

Coca Cola is one of the most recognized brands in the world who runs campaigns such as "share a coke" and current one "Taste the Feeling" to engage its audience and generate content that they can share, which is crowdsourcing. Coca Cola uses social media like Twitter, Instagram, Tumblr, and Instagram having millions of followers. The company advertises their products on social media and also their own website which the company spends lots of money doing so.  Coca Cola has 3.2 million followers on twitter and uses this social media for direct engagement responding to feedback, complaints, and compliments. The biggest fan base for Coca Cola is on Facebook, having 82 million fans which the company promotes campaigns and brand initiatives like they do on Instagram. According to the Coca Cola website, the company has commitments concerning how they react with the public and also each other. Those commitments are being transparent in every social media engagement. The company wants to protect consumers privacy such as IT security policies, rules and regulations. Coca Cola also wants to respect copyrights, trademarks, and other third party rights. The company wants to be responsible in their use of technology and also monitor there behavior in social media space
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